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Creative, collaborative, thought-provoking


What Is Coaching?

Coaching is a powerful, thought-provoking, collaborative and creative process that inspires great results where the coach in conversation, partners with the client to maximize their personal and professional potential. Coaching accelerates the process of great performance and closes the gap between where the client is now and where they ideally want to be. To support clients in getting there your coach will challenge you to go further than where you would normally stop and acts as a catalyst to discover options and ideas you might not have thought of alone. Your coach will keep you on track, accountable and focused on achieving your goals. Coaching is about individuals and organizations identifying purpose and living out that purpose.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach's job is to provide support to enhance the skills, resources, and creativity that the client already has. Read the ICF Core Coaching Competencies here.

Nevertheless, no definition will ever encompass the range of possibilities available through coaching. You simply have to experience it.

Contact Use You Edge at yoursuccess@useyouredge.com to book a complimentary 40-minute telephone session.

Why do people work with a coach?

As a client you might typically decide to work with a coach because you want to …

  • identify your vision and move towards it now.
  • deal better with uncertainty.
  • make better decisions.
  • manage change and diversity.
  • make significant changes in your life.
  • have more balance between your personal and professional life.
  • be more effective and increase performance.
  • set better goals and reach them faster.
  • reduce stress.
  • become more financially successful.
  • find your ideal job/career.
  • get ahead professionally.
  • have a collaborative partner.
  • have more fun.
  • improve your relationships with the people around you.
  • make a bigger impact on the world.
  • simplify your life.
  • Increase performance.
  • keep up with the speed of life.
  • date and attract the right partner for you.

Who do we work with?

Use Your Edge works with people who …

  • believe in themselves.
  • take responsibility for their own actions.
  • are ready to realize their potential.
  • want to see the positive in every situation.
  • are not afraid of their own strengths.
  • are willing to do the work.
  • can adapt and are open for change and see it as positive.
  • are prepared to ‘try on’ new concepts or different ways of doing things.
  • speak straight and are prepared to tell what’s really true to their coach.
  • are prepared to share the steering wheel and to include another party in the design and implementation of their success. Our basic message is
  • You deserve the greatest of personal and professional lives.
  • You have the edge, maximize your potential and make the most of the resources you already have.
  • The secret is yourself.

So coaching is different from therapy, counselling!

Yes, it is. While there are some forms of therapy that are future focused, therapy and counselling tend to focus on how an individual is living their life with regards to past issues. Coaching, on the other hand, starts with what the person wants, beginning in the here and now and moves forward, allowing the person to achieve his or her own definition of success.

So friends or family members support me in a different way.

We get lots of support in our daily lives from the people around us and that is very important. Your coach however, is always neutral and comes to the relationship without any personal or hidden agenda. You are free to be you with your coach. Coaches believe in the value of coaching and have coaches themselves to help propel themselves and their businesses. They are focused solely on their clients and have undergone a rigorous training and accreditation process.

Get in touch with Use Your Edge for more information on we can support you and your organisation at yoursuccess@useyouredge.com